In 1999 at the age of 21 my husband and I opened a brick-and-mortar store in the small northern town of Manistee, MI tucked along the coast of Lake Michigan. For years my customers have asked when I would open an online shop but I was always reluctant because I felt that in-person customer service and styling was irreplaceable. However, over time that entrepreneurial itch got the better of me and The Lively Collective was created as a space for well-tailored, quality pieces that elevate your wardrobe. At The Lively Collective we pay homage to the timelessness of good styling. Our name is a nod to the original owner of our building "Lively Jake" who had the same energetic spirit and emphasis on customer service. Each item has been hand selected for you to take the headache out styling with the intention these pieces will live in your wardrobe for years to come.